Launched in 2001 by Michael Welch (and bought by Michelin in 2015), has grown to become the UK’s leading online tyre retailer with a network of more than 2 000 independent garages. This success was made possible by the consistent ethos of unbeatable prices and unparalleled customer service. Now, after firmly establishing the brand across the world over the last 20 years, we are proud to launch, a new online tyre retailer in South Africa.


It’s Time to Change the Way South Africans Buy and Fit Tyres, a division of Sumitomo Rubber South Africa, is here to make sure that finding and fitting tyres is a completely stress-free process. With 2 decades of experience, we have created the technology that allows our website to cover every base in an efficient manner. We stock a wide selection of tyres to choose from - including Car tyres, SUV tyres, 4x4 tyres and more. Users begin with a search either by vehicle or wheel size. They are then able to choose their tyres and desired fitting centre. Once payment is made through our secure gateway, the journey towards new tyres begins and the customer simply needs to arrive at the dealership for the fitting.

No matter where you are, we have you taken care of thanks to our network of dedicated fitting partners across the country. When it comes to your specific tyre requirements, there is no need to worry as we are already working with the best tyre brands on the market. We encourage you to browse through our catalogue and you’ll discover that offers the service that every vehicle owner deserves.

The website is run by a team of forward-thinking individuals that are already working hard to deliver the best tyres at the best prices. These experts are motivated by the simple fact that it is time to change the way that South Africans buy and fit tyres. For too long, consumers have been following the older, traditional and outdated process of choosing their wheels in person. not only allows purchasing tyres to be completely straightforward but also does so with a platform that is entirely transparent as well as smooth, simple and secure. Above all else, we want convenience to be the main takeaway from everyone visiting our website. We want you to question how you purchased tyres previously because makes everything so incredibly easy.